The techniques and processes of getting an image ready for final presentation are implemented by image retouching, resulting in augmentation of its looks. Almost all images you see in any format of advertisements have undergone retouching, which can vary from just a subtle change to a dramatic changeover of various elements of the image. Even the photos of real beauty campaigns undergo this important process, may be for small improvements like dust removal and sharpening.
Image retouching works towards slightly changing, rather improving, looks of the subject. The digital manipulation includes basic “fixes”, like erasing pimples or making a ruddy complexion appear even. Experienced and talented photo retouches can even perform more complex manipulations such as making a subject appear slimmer or even morphing two or more subjects seamlessly. Scars on the face or body of a person are also easily erased through this process of digital enhancement.
In the case of a product, the experts of photo retouching make the product appear attractive by all round development of its image. Mostly a reader or viewer decides on buying a product after seeing its picture, especially decor items or furniture, quality enhancement of their images holds the key to attract customers. Hence this process ensures that the products look attractive by highlighting its important areas in every possible manner.
At the onset, the professionals at retouching analyze the image from the point of view of a viewer and assert what improvements are needed to make the picture look more attractive, impressive and lively. They use advanced computer imaging software to change the appearance of a photo or any other digital image.
The two most common ways of retouching a photo are sharpening the image or causing some parts to become blurry, ostensibly to hide some deformity. Other important ways to enhancing the looks of a person are hiding blemishes, like pimples and scars, as well as retouching the skin to give it a smoother or more youthful appearance.